EXPERTISE

If you don't know where you are going any direction will take you there. Strategic planning is essentially your road map that identifies how you are going to target and promote your product and be profitable.

Expertise

• Marketing plans 
• Media plans
• Competitive analysis
• SWOT Analysis
• Brand development & positioning 

Engagement won't happen without eye-catching, brand specific content that is compelling and consistent across all channels. 

Expertise

• Print/Direct mail 
• Digital 
• Web site 
• Brand identity: logos and taglines
• In-store promotions 
• Blogs
• Social media content plans
• Customer loyalty programs

Omnichannel marketing is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Expertise

• CRM
• Omnichannel email, mobile & web site marketing platforms
• Behavioral & predictive segmentation software

To be a successful 21st century marketer,  professionals need a solid understanding of digital marketing, along with a tactical testing strategy to increase online visibiltiy and convert customers online.   

Expertise

• Digital ad networks
• Content optimization 
• Traffic analysis
• SEO/SEM
• Pay-per-performance digital marketing campaigns (CPC, CPA)

Social media allows companies to have social conversations with their customers. However, these conversations need to be effective and engaging with the right frequency or it can deter the relationship rather than build it. 

Expertise

• Social media strategy
• Content decks
• Image library development and selection
• Contests & engagement campaigns
• Social media management (Sprout, Hootsuite, etc)
• Social media targeted ad campaigns
• Influencer & employee advocacy campaigns

To maximize your online sales channel you must deliver a responsive ecommerce solution that aligns seamlessly with your other channels.

Expertise: 

• Navigation and site map architecture (user needs analysis)
• Usability testing (task focused)
• Design 
• Development and testing
• Shopify 
• WooCommerce